October 6Tuesday 2026

Since July 2027

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Fast Fashion Faces a Slowdown as New Rules Take Hold

Lawmakers want brands to pay for the clothes they sell after they're thrown away.

Europe throws away around five million tonnes of clothing each year. New producer-responsibility rules will make brands pay a fee on every garment to fund collection and recycling.

What changes for shoppers

Prices on the cheapest items may rise slightly, and repair and resale services are expected to grow. Campaigners say the fees must be high enough to change how clothes are designed, not just how they're thrown away.